The story of Reed + Rader begins over a decade ago on the internet when Matthew messages Pamela and says, “Hey I like your blue hair”. After stops in farm-town and coal country America they ended up in New York City where they joined forces while attending the School of Visual Arts for photography and Interactive Telecommunications Program (ITP) at New York University. Somewhere around 2007, Pamela said to Matthew, “Hey let’s stop taking still photos, push the internet – this place we love dearly – as a visual art platform, and make images that move”. Since helping to make the animated GIF a legitimate photographic editorial medium, Pamela and Matthew have continued to imagine the digital possibilities in video, virtual worlds, and both internet based and physical interactive installations. Regardless of medium, Pamela and Matthew’s work is about the playful connectedness of the internet where everyone wears a mask and can be anyone, anything, and anywhere they can imagine in their digital dreams.
When not day dreaming about vacationing at Disney World Mars, Pamela and Matthew can be found gardening, making stuffed animals talk, and wrangling their four crazy cats. They live in Brooklyn, New York. You can see their work here.
Snapple, Victoria’s Secret, Beck’s, Cynthia Rowley, Motilo, Cut + Run, W Magazine, W Korea, V Magazine, V Man, Flair, Dazed & Confused, Another Magazine, Muse, Pop, Creator’s Project and Vice among others.
WWD, Forbes, Epic Games, MTV, Huffington Post, Fast Company, PBS, Business of Fashion, Industrie Magazine, Elle, Dazed Digital, New York NBC, British Journal of Photography, American Photo, Wonderland Magazine, Flair Magazine